Who Else Wants to Create an Automated Income With Viral Marketing
By Ad Efx | July 8, 2008
Author: James Pearson
Are you ready to learn how to use viral marketing to make an automated income?
Viral marketing is a truly powerful advertising method in which other people spread the word about your product or service for you. In a sense it is the ultimate form of word-of-mouth advertising.
With some simple techniques, that I’ll outline for you here, you can create your own ebook or report that will not only advertising your main product or service, but earn you an income over and over again - all on autopilot.
In this article I’m going to focus on creating an informational product, an ebook, that you can use as your viral tool. Ebooks are easy to create and can be distributed easily over the Internet.
1. Create a truly informative product that people want.
The first step in automating your income is to have the end in mind. Remember that your ultimate goal is to sell your product. That being said, you need to start by creating an informational product that has true value, helpful information, for people who would want your product.
For example, if you are selling a program that will increase traffic to my website, your informaitonal prouduct should help me generate traffic. Of course, you don’t want to “spill the beans” about any techniques used in the product you are trying to sell. Instead you would explain why getting traffic to your website is so important. Give tips about the wrong ways to generate traffic, and then you could even give tips about the right ways to generate quality traffic.
The key to remember is that your informational product must be something that people not only want to read, but is worthwhile enough for them to pass along to others.
2. Include ways to profit from your free report.
Just because you are creating a product that people can get for free, doesn’t mean that you can’t profit from it.
The first way to do this is by including links to recommended products and services within your free report. These can be links to products you sell, or to products other people sell that you earn a commission on.
3. Make sure YOU are the solution.
Remember that the goal is ultimately to get people to purchase the product you are selling.
In the case of your traffic-generating program your ebook should describe all the ways that you shouldn’t use to create traffic and give tips about properly creating a flood of traffic to your website. The ultimate solution, of course, is to purchase your product or service.
The last portion of you viral product should be to describe exactly how your solution will generate the results your reader wants. This should be a mini sales letter of sorts.
For best results don’t include an entire sales pitch about your product. Instead, give a brief summary and then direct the reader to a place to get more information. Ideally this would be to your mailing list so that you can capture their name and email address and continue to sell them.
4. How to make your product “viral”
The last ingredient in creating a viral product to automate your income is to give readers some incentive to pass along your ebook.
First, you can simply offer resale rights to your ebook. If it is truly a quality product then others will jump at the chance to earn some money by reselling it. However, in order to do this you’ll want to include a sample web page with a sales letter and cover graphics. This gives the reseller a turnkey solution and makes it easy to resell.
Another way to get others to distribute your viral ebook for you is by offering to re-brand it.
Remember all those affiliate links we discussed earlier? By allowing others to rebrand your ebook with their own affiliate links they will gladly pass your ebook around. Of course, you dont’ have to let them rebrand all the links.
To add extra profits to your viral ebook, you can charge people to rebrand it with their own links! Many people will jump at the chance and gladly pay you to brand the ebook with their own links.
Others will simply continue to distribute your ebook without rebranding it. Either way, you win!
Taking the time to create an ebook or report to promote your product is one of the best ways to leverage the power of viral marketing.
By including your own affiliate links, selling rebranding rights, and promoting your main product you will quietly create an automated income.
Ad Efx AdEFX Viral MarketingTopics: Ad Efx, AdEfx Marketing | Comments Off
The Art of the Close
By Ad Efx | June 10, 2008
THE ART OF THE “CLOSE”
There are many different methods of judging the effectiveness of an advertising campaign but the two elemental goals should always be getting new customers into your establishment and getting them to purchase your products and/or services. The methods of attracting new clientele differ in format and effectiveness but at the end of the process you always want to see your customer traffic, and your revenues, increase. The only thing that would better the experience of meeting a new client and highlighting your products and services is to take it to the next step, that of seeing revenues generated by their visit and money hitting the bank.
Where a lot of businesses fail to capitalize on the new client is in knowing how to treat your new client, learning what it was that made them come into your establishment and closing a sale. Closing a sale is the goal that we will work towards in this column.
THE NEW CLIENT
When a new client comes into your establishment via an advertising promotion or campaign they have several different questions on their mind. They are wondering if you can do the services you claim to do, if you can do them very well, if they’ll be treated properly and if you have what it takes to be their supplier of choice. One of the most common mistakes that businesses can make is to run a promotional campaign and then fail to capitalize on the opportunity they have been presented with. The main criteria that will determine if you will be able to maintain a relationship with the new customer is how they are treated. It won’t help if you provide the best service in your neighbourhood if you treat someone poorly. Imagine how someone feels when they come into a business for the first time and excitedly present a coupon they’ve received only to hear “Oh, you have a coupon. I’m sorry but we don’t honor these anymore” or call to book an appointment for a special offer and are told “Sorry, we only have space for three discount customers a day”. The impression that the customer will leave with is that they are second class and have been treated as such. If you run any form of campaign for your business that involves a special or coupon you must treat these potential customers from the first contact as if they are your oldest and dearest clients, and soon they will be. The first impression that many customers have of a business is the impression they receive on their first phone call. Make sure whoever answers the phones is properly trained on your services and products, the length of time needed to complete an appointment and is fully informed of any specials or promotions that your business is conducting. The first opportunity to generate revenue for the business begins at the same time as the first phone call. When someone is booking in for an appointment the receptionist should also take a moment and advise them of any specials that are in effect and inquire if the time can be reserved for that now as it is in high demand. For example, if a new client calls in to an automotive service garage for an oil change, the receptionist could take the opportunity to inform them of the special currently being offered on wheel alignments. They could say “Mr. Smith, we have the time reserved for your service at 4:00 p.m. While I have you on the phone I wanted to take a moment and tell you we are running a special offer on wheel alignments. We are doing this service at 50% of our normal price. It takes an additional half hour and I could book the time now. Will your car be due for this service in the next couple of months”? By using this type of questioning and suggestive selling you will be able to generate added revenue from any type of service appointment. Also, by inquiring whether the car will be due for the service rather than asking if they would like to book the time, we take away the opportunity for the caller to say no to the offer and now have them thinking about a needed service for their vehicle.
DETERMINING YOUR CLIENTS NEEDS AND CLOSING THE
An often overlooked skill that many businesses fail to develop is that of properly training your sale representatives to listen. We often train salespeople on when to talk and what to say but we don’t train them on when NOT to talk. You must determine why someone chose your business over another because that will open the door to filling that need. When a new client calls your business they are doing so for a reason, whether they saw an advertisement or by word of mouth. One very effective way to determine why they called is to ask. You could say “How did you hear of our business” or even simply “How will we be able to assist you today”? and then closely listen. If they are calling in from an advertisement then you should reference the advertisement in your conversation. For example “Oh, you saw our ad for the free massage. That’s fantastic. Allow me to set an appointment for you to take advantage of the introductory offer we have running”. If the customer was referred by another customer then you can say “Oh, you’re a friend of Mr. Smith. He was just in last week and took advantage of the 2 for 1 entrée special that the restaurant is running. I know he loved it and I’m sure you will as well. What night did you want to reserve and for how many”? There is another sales technique at play here, that of the third party referral. When you mention someone that the customer personally knows who has used your business in the past you will make the decision to purchase a much more comfortable and safe decision. No one wants to be the first at anything and no one wants to buy something only to find out later that it’s not suitable or of inferior quality. When you mention a colleague or acquaintance that has purchased from you in the past you will greatly increase the likelihood of selling to the new customer. By using leading questions you will be able to quickly source out the need or motivator that made that person call into your business and begin to work towards fulfilling that need. By assuming the sale (assuming during your conversations that the customer is definitely there to purchase) you will be able to lead a customer towards the close. One thing that you want to do is to structure your queries properly so that you can take away the option of having someone say “NO”. You can achieve this by asking questions that are not able to be answered with a yes or no. Instead of asking “would you like to book in for a manicure”? you could ask “do you have any weddings or special occasions coming up that you need to look your best for”? or instead of asking “would you like to buy this car”? you could ask “which of your friends will get the first ride in your new car”? These questions will move a customer away from deciding whether they want to purchase a product or service and get them thinking about how they will best use the product or service after they have purchased. In this way you are taking away the decision making ability that every customer has and replacing it with a mental image of them enjoying the purchase. However, to realize this image they will need to purchase your product and they are now much closer to making that decision.
The last sales technique we will touch on is the timing of the close. A common mistake that many sales representatives make is that they will ask the customer for the sale and then get scared or nervous while the customer is deciding. They feel pressured and begin to chatter away with all kinds of (usually) repetitive or inconsequential talk to fill the silence and defuse the pressure. What we need to teach is that while the pressure is there and does build the longer that the customer takes to decide, the pressure isn’t on the sales representative alone. The customer is feeling the pressure as well and the longer it takes them to decide the more the pressure will build. There is an old sales theory that is quite true that states “The first person to speak after the close loses”. This statement basically is telling us, as sales people, to close the sale using whatever method works best for us and then ….. STOP TALKING! Let the pressure build and don’t be afraid of it, the pressure is working for us. Many customers will decide to purchase at this point because they feel that they owe it to the sales person for the time and care they have taken to help them. They would almost feel guilty to say no at this point.
Teach yourself and the sales staff in your business these techniques and your sales will soar!
Closing a Sale Effective Advertising The Art of the CloseTopics: Ad Efx, AdEfx Marketing | No Comments »
Why Ad Efx
By Ad Efx | June 4, 2008
Posted by: AdEfx
Word of mouth marketing, as we know, is the best marketing tool. Moreover, the word of mouth has its benefits. Word of mouth marketing is cost-efficient, convenient, prolific and effective. The art of successful and effective word of mouth marketing lies in the utilization of our resources in the best possible way to generate optimum result. One such resource is the database of your key clients.
Key clients are those who contribute largely to your revenues. This is the segment of your customers that actually keeps you in business. You need to use the word of mouth method through these key clients to gain the desired boost for your marketing and sales efforts.
At the core of the system is a series of steps and strategies, in various stages, that any business, regardless of size, can use to finally produce stunning returns from a consistent marketing effort.
Ad Efx Ad Efx Marketing AdEfxTopics: Ad Efx, AdEfx Marketing | Comments Off
What Are The Concerns of Affiliate Marketing
By Ad Efx | May 6, 2008
Author: Dennis Leem
To determine the concerns of affiliate marketing we need to first define affiliate marketing. Affiliate marketing is quite simply a marketing concept that lets others do word of mouth advertising for your web site, with you paying them for this advertising according to results obtained, usually in a percentage of sales, but sometimes in other ways.
As an example, if a person writes and prepares professional resumes he may use affiliate marketing two different ways: as a pays affiliates and as an affiliate who gets paid. He will encourage other websites to become affiliates and if he charges an average of $100 for a resume package, he may pay fifty percent of that, or fifty dollars to any website that links to his site when someone from that site comes to his and purchases a resume. For instance, a community calendar website may have a banner ad up for the resume website. When someone on the community calendar site links to the resume site and buys a resume, the owner of the community calendar site will receive fifty dollars.
As a person who receives payment as an affiliate, the resume website owner probably links to one of the companies that offers career counseling, one that offers email resume distribution, and one that sells books on job search techniques. When people on the resume website link to one of those sites and buy one of the offered products, the owner of the resume site will receive a percentage of the profits. In this way all of the website owners are helping each other and rather than paying large dollar amounts for advertising that may or may not work, they are only paying for results. The affiliates get a chance to make money simply by having links on their websites, and find that the websites can then make them money 24 hours a day, seven days a week.
The concerns of this type of affiliate marketing are:
1) how much money will I make
2) how will I get paid?
3) and is this for real?
To answer the first question, it varies a lot. It depends on the type of service offered, the demand, and how many visitors your website attracts. However, some website owners make quite a bit of money from affiliate marketing when they have a lot of traffic.
To answer the second question, you will usually be paid by check, but some companies do online payment through one of the reputable services that offer this type of arrangement.
Ad Efx Marketing AdEfxTopics: Ad Efx, AdEfx Marketing | Comments Off
Small Business Marketing — 6 Cheap Ways To Promote Your Business
By Ad Efx | March 24, 2008
Author: Mario Churchill
Have you ever wanted to have your own business? Have you ever wished you earn extra profits and not just depend on your husband’s salary or even with your own income? If you do, then, having a small business is one of the best endeavors you can have.
However, your small business will never be successful unless you know how to market your products effectively. Among the various tools used in businesses, marketing is one of the most important.
The continued existence of businesses is fully dependent on marketing. Creating the channels of communication to fully promote, advertise, or put on the market various products and services is the main responsibility of marketing.
Giant companies have created marketing department to focus directly on different marketing issues and strategies. However, if you only have a small business, you have to focus more on how to put your product in the market and make it known to the public.
Here are some small business marketing ideas:
1. Go online
Websites are the perfect tool — they last longer and reach a wider audience than traditional print ads. Plus, they are more affordable.
With the proliferation of information technology these days, many businesses are utilizing the potential of the Internet in promoting their products and services.
Some companies specializing in website development offer affordable packages. However, since you are into small business, it is best that you opt for free websites. So if you are looking for an even cheaper alternative, you can create your own company blog for free.
2. Give free samples
Small businesses may not afford to hire advertising agencies to handle their marketing strategies. Hence, getting alternative solutions is best.
By giving free samples, consumers become aware of the kind of quality your products or services have. As they say, what good is an amazing product if no one knows it is amazing?
As a businessperson, it is not wise for your product to be well-kept secret forever. Let people try your product or service—create sample sizes if the expense gets too high—and let the spread the word for you!
3. Create affiliate programs
Has your business reached a plateau? Are you getting the same customers every single month? Well, teaming up with another company is a great way to revamp your business without the usual hassle. It helps you refresh your brand image and expand your reach.
4. Print press releases
Although they are usually published in broadsheets, you may also consider tweaking them for magazine and radio releases as well. With the proper wording and timing, press releases are the perfect way to maintain hype for your business.
5. Write e-zines or newsletters
Providing good reading material about your particular field creates awareness and interest among the public. It also establishes you as a knowledgeable industry leader. If your work has been published, then you are probably someone people should listen to.
Plus, with the combined number customers and subscribers, you company will grow at an even faster rate.
6. Create a good product
Ads can only do so much. Instead of putting money on advertising, concentrate on creating a great product. Nothing sells a good product better than a good product, even if what you have is only a small business.
Ad Efx Ad Efx Tips AdEfx MarketingTopics: Ad Efx, AdEfx Marketing | Comments Off
Marketing Your Small Business
By Ad Efx | March 11, 2008
Author: David Mason
Small business marketing may be the most important part in owning and maintaining a successful small business. A good portion of the marketing effort is determining the needs of your target market and then explaining that you provide solutions to meet those needs. Contrary to popular belief, it is a lot more than posting a sign or handing out flyers. Though many of the philosophies and tactics may be similar, small business marketing is an entirely different discipline than marketing of large companies. Successful marketing is not just a tactic or strategy; it is an entire process and you are sure to fail if you are not enthusiastic about your small business.
Done properly, marketing can and will attract all the clients your small business can handle. But I would suggest you get to a place where you work only with clients who value what you have to offer. If you commit to following simple small business marketing systems, strategies and ideas you can significantly increase what you charge for your services. Unfortunately though, most small business promotions focus only on how great their products and services are. But you need to stay focused on what products and services your ideal clients want and need.
Here’s another big no-no to avoid. Instead of marketing only when you need money or cash flow, commit to marketing your products and services all of the time. It is very important to consistently market your products and services because as I have been saying for years, success is based on persistency and consistency, not magic.
Planning is also a key ingredient to the success of any small business. Developing a small business marketing plan will be one of the most crucial elements to your success. By creating your marketing plan you will eliminate the panic and need for an instant solution to financial problems because you can avoid many of the ups and downs that result from the all to common stop and start marketing. Your plan does not have to be set in stone, it can evolve as you and your business grow. The important thing is your dedication to consistency with your marketing.
The lack of persistency and consistency will lead to an unused marketing plan. This in turn will lead to spits and starts in your cash flow. Successful entrepreneurs who have a small business marketing plan make more money in less time. When you start to think of who your ideal client is and what products and services they want or need and then combine that with your marketing tools and techniques, an effective marketing plan is not far behind.
As you are probably starting to see small business marketing is an entire process, a synergy of the individual tactics and strategies. That’s right, small business marketing is a system where the whole is greater than the sum of its parts. Another common misconception is that small business marketing is just common sense. Nothing could be further from the truth. An understanding of how small business marketing is conducted is essential for you if success is your goal. You do want results and success don’t you?
It’s all about determining the needs of your target market and then providing solutions to meet those needs. So many people believe that marketing their small business is all about running advertisements, but it isn’t. If you are serious about your success in business, then make understanding marketing an on-going priority.
Ad Efx AdEfx AdEfx MarketingTopics: Ad Efx, AdEfx Marketing | Comments Off
Viral Marketing: A Powerful Marketing Method
By Ad Efx | March 6, 2008
Author: Gabriel Adams
Viral marketing is a form of marketing that has gained popularity in recent years.Viral marketing gets its name from its similarity to a virus. The point of viral marketing is to “infect” one person with your marketing idea, who will then spread the news to someone else, thereby “infecting” them. Those who engage in this type of marketing hope to reach as many people as possible, basically through word of mouth.
Viral marketing is based on the idea that if someone finds something interesting, they are likely to pass it on to their friends. Sometimes what is being passed does not appear to be advertising at all.
The earliest use of viral marketing is usually attributed to Hotmail, a web based email provider. When Hotmail was first starting out, they would attach advertising to the bottom of emails that were sent from their users. The idea was to have people sign up for Hotmail because they got the message from their friends.
There are many types of viral marketing. The most interesting is perhaps undercover viral marketing. Undercover marketing occurs when people do not know they are being marketed to. The goal is simply to create “buzz” or to have people talk about the products. An example would be having paid individuals post in chat rooms or message boards regarding a particular product or idea. Sony Ericsson is known for a viral marketing scheme where they sent out paid actors who asked people to take their picture. The actors would talk to the person about their camera and how great it was.
Other types of viral marketing include alternate reality games (ARGs). ARGs are games which blur the line between fiction and reality. ARGs are especially interesting because they involve real life people interacting with “fake” characters who exist in the “real” world. There are often clues given, items hidden to be found, puzzles to be solved, and things such as phone calls from “characters” in the game. Not all ARGs are viral marketing, but when done well, they can be hugely successful marketing strategies.
Ad Efx Ad Efx Marketing AdEfxTopics: Ad Efx, AdEfx Marketing | Comments Off
Viral Marketing
By Ad Efx | February 25, 2008
Author: Christian Kameir
Creativity.
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares.
Viral Marketing Overview
Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. They use many forms of media to reach out to the public without actually promoting the product by riding on in other forms of addictive means that could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pas on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates when they help in spreading their viral marketing. They rely on the number of recipients a viral marketing gets from one person in determining the amount or number of incentive they can be attributed with.
Using Viral Marketing to your advantage
The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. They are also very low cost that not investing in it could be downright a business suicide. All it takes is a great idea, a good addicting game, a funny story many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them moiré popular. Remember the movie “The Blair Witch Project”?
Ad Efx Ad Efx Marketing AdEfxTopics: Ad Efx, AdEfx Marketing | Comments Off
WOW Me With Word-Of-Mouth Marketing for Massage Therapists
By Ad Efx | February 15, 2008
Author: Cherisa
Word of mouth (WOM) is marketing is a natural process in which an individual shares an experience with family, friends, or workmates - either good or bad. A positive WOM marketing strategy is driven by excellent customer service which then creates a happy enthusiastic customer.
Massage therapy services are effectively marketed through WOM if our clients are willing to share their experience. How many of us will share an event in our lives if it was “awesome” or “horrible”? Many of us will if we have undergone something that is outside of our normal experience.
To generate a successful WOM campaign, you must be able to influence that communication into something that is positive; therefore, the client experience must be “Wow”; something that is easily recognized as outside the normal massage therapy routine that they can not equally get up or down the street.
Many massage therapists will market their services in an identical manner as their peers. Copying, in this sense, is not a form of flattery. It’s a matter of not truly knowing how to set oneself apart from all the others.
True, our services are as unique as we ourselves are and are as different as the combination of modalities we have learned. However, it is through becoming superlative (surpassing all others) in our services to that will help us to attract and retain our clients.
It can be accomplished through the little extras that we can do and how we do them and it does not necessarily depend upon our technical skills as a therapist.
Beginning with our advertising, how do we advertise our services to our target market? Is our advertising located in areas in which they look to seek our services or services related to massage therapy? Is it convenient to locate?
Also, in our advertising is it easily understood how to schedule an appointment, if necessary, or is it a “walk-in” service; or even both? When I seek your services, how much advance notice must I provide to you in order to receive your services?
In fact, then how are your potential clients educated as to what is it exactly that you are offering? Are you offering Deep Tissue massage or Deep Pressure massage? What is the primary reason for your services? Stress relief or pain relief? (Yes, I know that massage is good for both but does your potential client know that?) What if your client wants a relaxation massage but you are more experienced in pain relief and therefore tend to direct the massage in that manner, although subtly?
Is your purchasing process intuitive? Is it with or without tip? What forms of payment do you accept? When is it customary to pay before or after the treatment?
Many potential clients will not conduct business with us if they are confused by how we manage our services. If you remove the frustration and the fear of making a bad purchase, then you are more likely to attract that important new client.
Additionally, our services outside of our techniques should be considered into making your services into that WOW experience. Consider providing water or snacks for after the massage, recognize specific events in their lives, or offer package multi-service deals.
Even within our treatment services we can utilize “extras” that will make our services more rememberable, such as socks for the cold feet, eye pillows for greater relaxation, the special product that aids in managing pain, and that extra blanket or towel to add to their comfort and or to enhance the treatment.
Massage therapy is a personal service by nature. It is a humanizing experience where our clients become more self-aware. By surpassing their expectations in our services, we maintain that human connection and create a tangible experience.
Ad Efx Ad Efx Marketing AdEfxTopics: Ad Efx, AdEfx Marketing | Comments Off
How To Create A Small Business Marketing Strategy That Will Triple Your Profits This Year
By Ad Efx | February 13, 2008
Author: Lori Osterberg
Others think of a small business marketing strategy as a single campaign. They create a marketing campaign for one product or service they offer, and create a series of marketing tools that will help them sell that product or service.
While both may technically be correct, there is a distinct difference between the two. One creates a stream of income for a short period of time (typically a few weeks to a few months), while the other ensures you have a stream of income coming in on a regular basis.
In order to ensure an effective small business marketing strategy, you must have three things in place.
1. Multiple marketing tools in place. Every day a person is marketed to 60-100 times. You see banners on the sides of busses, advertisements in newspapers and magazines, and coupons in your mailbox. It’s easy to see why marketing tends to become almost non-existent in our minds.
But the thing that a good marketer realizes is that he has to use different marketing tools to reach different target audiences. Everyone has a different attention span. Everyone is searching for different products and services at different times. A good small business marketing strategy has multiple tools in place to capture a prospects attention when he or she is ready for our product or service.
The key is to knowing who your ideal clients are. The more you know about them, the more you’ll be able to reach them in a manner that’s best for them. Good marketing tools are:
* direct mail postcards
* direct mail letters
* advertisements in magazines
* advertisements in newspapers
* neighborhood postcard packs
* door hangers
* flyers
* brochures
* promotional products
* tradeshows
* billboards
* bus stops
* school buses
* regional transportation systems
* sponsorship of school athletics
* and much more
An ideal small business marketing strategy will encompass many of these types of tools, and have campaigns set up using select tools at different times throughout the year.
2. Use those marketing tools over long periods of time. Once you have your marketing tools in place, continue to use them again and again. Probably the biggest mistake a small business owner makes is to grow tired of his own marketing campaign, and abandoning it before it’s realized its full potential.
The average campaign takes a person 8 – 12 times of viewing the same material to recognize the information and take action. If you quit running a campaign before you reach the 8 – 12 times average, you won’t achieve your desired results.
An ideal small business marketing strategy will provide goals to seek out longevity in marketing campaigns. While nuances of a campaign can change (i.e. changing ad advertisement to showcase seasonal products) the structure of the campaign should always remain the same.
3. Use those marketing tools in many different places. Your prospects come from a variety of different sources, and have a variety of different interests. Mailing your brochure out to prospects is a great way of marketing; but you may also do well by placing your brochure in offices of complimentary businesses. Advertisements may work well in your local newspaper; but they may do just as well in an industry trade publication.
Ad Efx AdEfx AdEfx MarketingTopics: Ad Efx, AdEfx Marketing | Comments Off
